This Cookie Policy describes what kinds of cookies and other online tracking technology 321 H Opco, LLC, MZK Hospitality, LLC, and their respective affiliates (collectively, “Harthall” or “us” or “we” or “our”) use on the website available at harthallhotel.com (“Site”). For information on the types of personal information we collect, and our processing activities more generally, please see our main Policy.

Cookies

Cookies are small text files containing data that can be used to identify your computer or device. When you visit a particular website, a cookie may be filed to a folder within your browser so that when you visit the website in the future, the website will recognize your device and, depending on the type of cookie being used, perform different activities when you interact with the website. Cookies can be developed by the website owner themselves (“first party cookies”) or another external Third Party (“third party cookies”). Cookies can be used for different purposes including: (a) maintaining the general functioning of a website (“Essential Cookies”), (b) personalizing a user’s experience on a website by remembering their preferences (“Personalization Cookies”), (c) analyzing a users’ interactions with a website to provide information on the website’s performance (“Analytical Cookies”), or (d) using information about a user’s website interactions for marketing purposes (“Marketing Cookies”).

We use cookies on our Site from analytics service providers such as Google Analytics. The information collected by Google’s tracking technologies about your use of the Site is transmitted to and stored on a Google server. Information that Google may collect for analytical tracking purposes includes but is not limited to page views, scrolls, links that were clicked, a unique client ID attributable to your device and browser information, your approximate age, gender, interests, language settings on your device or browser, and approximate location metadata derived from your IP address (city, state, and country). Google uses this information to assess your use of the Site and provide us with reports on data such as how often you visit the Site, what pages you view when you visit, and what other websites you have visited prior to visiting our Site so that we may have a better understanding of the web traffic on our Site and personalize your experience. Google may transfer this information to third parties, if required by law or if third parties process the information on behalf of Google.

An overview of Google’s data privacy practices for Google Analytics may be available here. For more information on Google’s privacy practices generally, please review Google’s privacy policy here. To opt-out of being tracked by Google Analytics, you may be able to download and install the Google Analytics Opt-out Browser Add-on here. These Google services also may cause you to receive personalized ads based on your browsing behavior. You may be able to opt-out of receiving these personalized ads by using the settings here.

Plugins

A plugin is a small piece of software that adds specific functionality or content to a website or mobile application such as running videos or customizing website fonts and images. Websites may also have social media plugins, which allows a website user to connect to an organization’s social media page directly from the organization’s website. If the user has a social media account, the user may be able to interact with their social media account on websites they visit. For example, the social media account user may be able to ‘like’ or ‘share’ content on a website which then may be shared with other users of the social media platform and with the Third Party social media provider.

On our Site, we use the following social media plugins, and you may have certain choices regarding the extent to which the following Third Party platforms and services collect and use your personal information, as further detailed in the chart, below:

Tracking Pixels

A tracking pixel is a tiny invisible image embedded within a website that can be used to gather information about your device and browser. Such device information may include your IP address or metadata derived from your IP address, along with information about your activity while on a website such as: (a) which pages you viewed, (b) what ads, videos, or Third Party links you clicked on while interacting with the website, (c) the prior websites you visited, (d) your approximate age, gender, interests, and preferred language, (e) your location (city, state, and country), and (f) what items you may purchase on the website (collectively, “Pixel Information”). This Pixel Information is then used for (i) website data analytics to understand and improve how users interact with the website, and (ii) for advertising and marketing purposes. Pixel Information may also be shared with other Third Parties for targeted advertising purposes. A tracking pixel can be used on emails to help track the success of email communications by seeing when you opened an email and/or clicked on any embedded links.

On our Site, we use the Meta tracking pixel. For more information about how Meta may collect and handle your personal information through the use of its tracking pixel, please review the Meta Privacy Policy and Cookie Policy.

Cookie Options

You may have the right to opt out of certain uses or disclosures of your personal information. To learn more and/or exercise these rights, please go to the Your Privacy Rights and Choices section of the main Policy.

You also may be able to opt out of certain cookies on our Site through your browser by changing settings to block, delete, or disable cookies (see, for example, Chrome, Safari, & Firefox settings). If you are using any other web browser, please review your browser’s official support documents. To learn more about other ways to possibly opt-out of certain kinds of tracking that occur when you browse the internet and lead to targeted advertising, visit the Network Advertising Initiative website and the Digital Advertising Alliance website.

Please note that the industry-provided opt out tools described above are browser- and device-specific, and there is no guarantee that these tools will prevent all targeted advertising. As described in this Cookie Policy, third parties may collect or receive information through the Site. Since it is possible that some of these third parties may respond differently than us to “do not track” requests, you should consult the applicable privacy policies of any relevant third parties for more information.